Graphic Designer in Milan, He/Him
I founded my practice at the intersection of graphic design and critical writing, curating projects in a wide range of industries including Publishing, Advertising, Mobility, Tech and Education.
With a particular focus on branding, I am committed to delivering thought-provoking visual and strategic solutions to uplift brands and make them culturally relevant.
Service: Graphic Design, Type Design
As per their website: "We want to turn silk scarves into a canvas for your deepest fantasies. Limited editions made of 100% silk by Italian artisans".
Service: Visual Identity
"Vivai Carone never had a formal visual identity. I helped the client lay the foundations for their first-ever visual identity in forty years. The strategy was simple: Vivai Carone’s garden is both a visual and generous source of coloured flowers and ornamental plants, and it was very important to make this richness tangible."
Service: Website Design
"Landing page for Modern Theatre Dance, a study program by
Academie voor Theater en Dans with floating animations and nice navigation."
The page was featured on Readymag website.
Service: Art Direction
"With Bocconi Business&Arts and SLAM JAM exploring alternative ways to inform young students, I saw an opportunity to channel this forward-thinking spirit into a design project. I developed a dynamic visual identity and design system that adapts to each iteration of Collective Identities through an extended collection of shapes, layouts and a colour scheme. My goal was to give Bocconi Business&Arts design team flexible tools to experiment with while ensuring consistency among graphic elements."
Service: Brand Identity
"The client’s brief asked for an identity to encourage people to cycle more by highlighting the benefits a bike hire scheme can offer. By improving the user’s journey through online and offline touchpoints, our goal was to make people feel part of a collective change while creating engagement around a public, shared service. The identity had to be flexible, easy to work with, and strong enough to attract both city dwellers and tourists visiting one of the most advanced cities in Italy."
Service: Campaign Activation, Visual Identity
"The line between strategy and creativity has never been so blurred and Advertising Week can be a major opportunity for industry professionals to bridge this gap. Through our campaign, we wanted to show how Advertising Week can transform a strategist into a creative and vice versa. To activate this message, we envisioned a series of physical installations: separate entrances and elevators for creatives and strategists, a shared way out, personalized stickers and colour changing coffee cups."
The visual identity received a great deal of admiration from Rebecca Eaves, Advertising Week’s VP, Global Talent & Brand Developer.
Service: Graphic Design
"Once upon a time, the world was ruled by companies that controlled oil. Today, it is ruled by companies that own data. This data is becoming more and more intimate and we don’t even realize it. The campaign uses intimate data to challenge “white lies”, making the topic of data privacy and data’s intimacy more accessible for the readers."
Service: Graphic Design, Art Direction
"Camparino Club is a dj duo and graphic design project by Francesco C. Lindo and Francesco Daprile. With their meticolous investigation of old italian insignia and sound, Camparino Club celebrates the art of being italian. In 2022, the duo performed at Piccolo Teatro, Tunnel Club and Radio Raheem."